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title: Why Did You Move the Cheese Again? | daily.dev
description: Unnecessary software redesigns are eroding user loyalty by breaking muscle memory and forcing users to relearn familiar workflows. Familiarity in a product is...
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og:description: Unnecessary software redesigns are eroding user loyalty by breaking muscle memory and forcing users to relearn familiar workflows. Familiarity in a product is...
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# Why Did You Move the Cheese Again?

**[Medium](https://daily.dev/sources/medium_js)** · 2 min read · 11 upvotes · 1 comments

## Summary

Unnecessary software redesigns are eroding user loyalty by breaking muscle memory and forcing users to relearn familiar workflows. Familiarity in a product is not a sign of staleness but evidence that the experience works. Constant UI churn leads to eroded user confidence, increased churn, and a usability gap where technically 'improved' products feel worse. The argument is for design restraint: fix what is broken, but don't move the cheese without honestly evaluating who benefits and who pays the cost.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://medium.com/@jmwii1981/why-did-you-move-the-cheese-again-73fb8d7b3a28>

## Community discussion

Top comments from developers on daily.dev.

**@jeanne** · 0 upvotes

> ![GIF](https://static.klipy.com/ii/c3a19a0b747a76e98651f2b9a3cca5ff/05/19/ORrYqOnD.gif)
>
> Oops, guilty there...
>
> Good reminder indeed

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---

Tags: [#ux](https://daily.dev/tags/ux), [#product-management](https://daily.dev/tags/product-management)

[View this post on daily.dev](https://daily.dev/posts/why-did-you-move-the-cheese-again--whliuo8cj)

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