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# 🏗 Why do SaaS Startups struggle to build Self-Serve products?

**[Substack](https://daily.dev/sources/substack)** · 4 min read · 0 upvotes · 0 comments

## Summary

SaaS startups struggle to build self-serve products due to challenges faced by first-time founders and CTOs, lack of understanding in making products self-servable, absence of standard specifications, dependency on engineering for growth teams, and the complexity and cost of implementing self-serve. The effort required in implementing self-serve varies across departments. Building a self-serve product requires engineering to focus on end-user initiated actions, analysis of user behavior through product analytics, and driving growth through process automation and data-sharing across sales, revenue, and CSM teams.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://resources.thrivestack.ai/p/saas-struggles-for-plg>

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