--- title: Why Everyone Is Freezing for Productivity | daily.dev description: A commentary on the Silicon Valley trend of founders publicly showcasing cold plunge biohacking routines. The speaker contrasts today's content-driven founder... canonical: https://daily.dev/posts/why-everyone-is-freezing-for-productivity-sfz3btqsi twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Why Everyone Is Freezing for Productivity | daily.dev og:description: A commentary on the Silicon Valley trend of founders publicly showcasing cold plunge biohacking routines. The speaker contrasts today's content-driven founder... og:url: https://daily.dev/posts/why-everyone-is-freezing-for-productivity-sfz3btqsi og:image: https://api.daily.dev/og/posts/SFZ3bTQsI.png og:image:alt: Why Everyone Is Freezing for Productivity og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Why Everyone Is Freezing for Productivity **[Slidebean](https://daily.dev/sources/slidebean)** · 1 min read · 0 upvotes · 0 comments ## Summary A commentary on the Silicon Valley trend of founders publicly showcasing cold plunge biohacking routines. The speaker contrasts today's content-driven founder culture with the old-school hustle ethic of sleeping under desks after all-nighters. The take is that cold plunge posts are partly driven by the need to create social media content and partly just wealth signaling. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Cerebras CEO says it’s “mind-boggling” that people think working 38 hours a week leads to greatness](https://daily.dev/posts/cerebras-ceo-says-it-s-mind-boggling-that-people-think-working-38-hours-a-week-leads-to-greatness-18cmkmshy) · The Next Web · 1 upvotes · 0 comments - [flurries of latent creativity](https://daily.dev/posts/flurries-of-latent-creativity-m3sj172ql) · Tech Lead Digest · 0 upvotes · 0 comments - [HashiCorp cofounder to biz grads: Drop phone, grab broom](https://daily.dev/posts/hashicorp-cofounder-to-biz-grads-drop-phone-grab-broom-iihkiic5y) · The Register · 0 upvotes · 0 comments - [Never Enough](https://daily.dev/posts/never-enough-caehjh2lo) · Hacker News · 1 upvotes · 0 comments --- Tags: [#startup](https://daily.dev/tags/startup) [View this post on daily.dev](https://daily.dev/posts/why-everyone-is-freezing-for-productivity-sfz3btqsi) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Why Everyone Is Freezing for Productivity","url":"https://daily.dev/posts/why-everyone-is-freezing-for-productivity-sfz3btqsi","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/why-everyone-is-freezing-for-productivity-sfz3btqsi"},"datePublished":"2026-07-16T18:17:18.742Z","dateModified":"2026-09-14T08:52:51.655Z","description":"A commentary on the Silicon Valley trend of founders publicly showcasing cold plunge biohacking routines. 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