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title: Why is GPT-4o Free? OpenAI’s Master Plan | daily.dev
description: OpenAI has launched GPT-4o for free with the aim of achieving mass adoption, competing with other models, collecting more data for training future models,...
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# Why is GPT-4o Free? OpenAI’s Master Plan

**[AI in Plain English](https://daily.dev/sources/aiplainenglish)** · 3 min read · 800 upvotes · 80 comments

## Summary

OpenAI has launched GPT-4o for free with the aim of achieving mass adoption, competing with other models, collecting more data for training future models, countering the scorched earth theory, and driving network effects. They may also have even better products coming soon.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://ai.plainenglish.io/why-is-gpt-4o-free-openais-master-plan-b3b5b4c490cd>

## Community discussion

Top comments from developers on daily.dev.

**@sangi\_** · 64 upvotes

> If it's free, it means you're the product.

**@kyoukhana** · 56 upvotes

> Because version 5 is around the corner and it will be paid

**@lassi2k** · 13 upvotes

> They should pay us for collecting data from us

**@fazlyalahi** · 9 upvotes

> There is nothing called “Free”. This time you are the product. More specifically, they are collecting our personal data to improve the AI model.

**@dzognagpiabiaurelien** · 6 upvotes

> let me enjoy for now

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---

Tags: [#ai](https://daily.dev/tags/ai), [#machine-learning](https://daily.dev/tags/machine-learning), [#chatgpt](https://daily.dev/tags/chatgpt), [#openai](https://daily.dev/tags/openai)

[View this post on daily.dev](https://daily.dev/posts/why-is-gpt-4o-free-openai-s-master-plan-jk52vtsgs)

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