Why OpenAI is killing its own products
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OpenAI shut down Sora, its AI video generation product, just six months after launch and three months after a billion-dollar equity deal with Disney. The shutdown reflects a broader strategic pivot: OpenAI is consolidating its consumer products (ChatGPT, browser, coding platform) into a single app, cutting expensive experiments that lack clear enterprise revenue paths, and repositioning itself for an IPO. The Sora team was reassigned to robotics and world simulation research. The pattern suggests OpenAI is eliminating anything that is costly, legally risky, or unsellable to Fortune 500 clients as it chases profitability ahead of going public.