--- title: Why We Don’t Call Them SDRs Anymore: Inside Teleport’s... description: Teleport rebranded its Sales Development Representative (SDR) role to Account Development Representative (ADR) to reflect a shift from volume-based cold... canonical: https://daily.dev/posts/why-we-don-t-call-them-sdrs-anymore-inside-teleport-s-take-on-modern-sales-development-9fqbdykda twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Why We Don’t Call Them SDRs Anymore: Inside Teleport’s Take on Modern Sales Development | daily.dev og:description: Teleport rebranded its Sales Development Representative (SDR) role to Account Development Representative (ADR) to reflect a shift from volume-based cold... og:url: https://daily.dev/posts/why-we-don-t-call-them-sdrs-anymore-inside-teleport-s-take-on-modern-sales-development-9fqbdykda og:image: https://api.daily.dev/og/posts/9fQbDYKDA.png og:image:alt: Why We Don’t Call Them SDRs Anymore: Inside Teleport’s Take on Modern Sales Development og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Why We Don’t Call Them SDRs Anymore: Inside Teleport’s Take on Modern Sales Development **[Teleport](https://daily.dev/sources/teleport)** · 5 min read · 0 upvotes · 0 comments ## Summary Teleport rebranded its Sales Development Representative (SDR) role to Account Development Representative (ADR) to reflect a shift from volume-based cold outreach toward personalized, research-driven, brand-conscious selling aimed at enterprise buyers. Chris Dugan, who leads Teleport's US Enterprise Account Development team, describes how the hiring process, interview stages, and candidate qualities were redesigned around this modern approach, including using AI tools for research and messaging preparation. The piece closes with tips for candidates and a call to apply for open ADR roles at Teleport. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Build the pipeline your investors want to see](https://daily.dev/posts/build-the-pipeline-your-investors-want-to-see-ahgmnoyyk) · The Next Web · 1 upvotes · 0 comments - [2025 in retrospective](https://daily.dev/posts/2025-in-retrospective-ocxi0djt3) · A Java geek · 0 upvotes · 0 comments - [Post-Quantum Decentralized Identifiers for Autonomous Tool Calling](https://daily.dev/posts/post-quantum-decentralized-identifiers-for-autonomous-tool-calling-0dfhnyhq8) · Security Boulevard · 0 upvotes · 0 comments - [Meet My AI Dream Team: How I Actually Build Software Now](https://daily.dev/posts/meet-my-ai-dream-team-how-i-actually-build-software-now-rmriitb1j) · Medium · 0 upvotes · 0 comments - [Developer-Led Growth 2026: Get Your First 100 Paying Customers](https://daily.dev/posts/developer-led-growth-2026-get-your-first-100-paying-customers-ezpnbvzbk) · Alex CloudStar · 0 upvotes · 0 comments --- Tags: [#career](https://daily.dev/tags/career), [#sales](https://daily.dev/tags/sales) [View this post on daily.dev](https://daily.dev/posts/why-we-don-t-call-them-sdrs-anymore-inside-teleport-s-take-on-modern-sales-development-9fqbdykda) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Why We Don’t Call Them SDRs Anymore: Inside Teleport’s Take on Modern Sales Development","url":"https://daily.dev/posts/why-we-don-t-call-them-sdrs-anymore-inside-teleport-s-take-on-modern-sales-development-9fqbdykda","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/why-we-don-t-call-them-sdrs-anymore-inside-teleport-s-take-on-modern-sales-development-9fqbdykda"},"datePublished":"2026-08-23T12:23:11.280Z","dateModified":"2026-08-23T12:58:53.957Z","description":"Teleport rebranded its Sales Development Representative (SDR) role to Account Development Representative (ADR) to reflect a shift from volume-based cold...","image":"https://media.daily.dev/image/upload/s--58gMhC4P--/f_auto/v1722860399/public/Placeholder%2012","thumbnailUrl":"https://media.daily.dev/image/upload/s--58gMhC4P--/f_auto/v1722860399/public/Placeholder%2012","isAccessibleForFree":true,"articleSection":"Teleport","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Teleport","logo":"https://media.daily.dev/image/upload/s--Dw-Bbw6O--/c_limit,w_256/f_auto,q_auto/v1787487494/logos/teleport?_a=BAMAMicg0","url":"https://daily.dev/sources/teleport"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/why-we-don-t-call-them-sdrs-anymore-inside-teleport-s-take-on-modern-sales-development-9fqbdykda","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"career,sales","timeRequired":"PT5M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Teleport","item":"https://daily.dev/sources/teleport"},{"@type":"ListItem","position":3,"name":"Why We Don’t Call Them SDRs Anymore: Inside Teleport’s Take on Modern Sales Development"}]} ```