--- title: Why Xbox's console ads could be a good thing for gaming... description: An ad tech industry perspective argues that Xbox's new ad-supported game streaming test could lower the cost of access to gaming, similar to ad-supported tiers... canonical: https://daily.dev/posts/why-xbox-s-console-ads-could-be-a-good-thing-for-gaming-opinion-czyqmnmph twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Why Xbox's console ads could be a good thing for gaming | Opinion | daily.dev og:description: An ad tech industry perspective argues that Xbox's new ad-supported game streaming test could lower the cost of access to gaming, similar to ad-supported tiers... og:url: https://daily.dev/posts/why-xbox-s-console-ads-could-be-a-good-thing-for-gaming-opinion-czyqmnmph og:image: https://api.daily.dev/og/posts/CZyqMNmpH.png og:image:alt: Why Xbox's console ads could be a good thing for gaming | Opinion og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Why Xbox's console ads could be a good thing for gaming | Opinion **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 6 min read · 0 upvotes · 0 comments ## Summary An ad tech industry perspective argues that Xbox's new ad-supported game streaming test could lower the cost of access to gaming, similar to ad-supported tiers on Netflix and Disney+. Citing survey and campaign data, the piece notes 52% of gamers would quit over disruptive ads, but in-game and pre-game ads outperform TV and social ads in recall and brand attribution. The author predicts more companies will follow Xbox's lead if the non-intrusive, pre-game ad approach proves successful. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Microsoft May Bring Advertisements To Game Loading Screens](https://daily.dev/posts/microsoft-may-bring-advertisements-to-game-loading-screens-wxovh3dd1) · 80 LEVEL · 0 upvotes · 0 comments - [Microsoft files patent for "ad-credit" system to show ads on PC and Xbox without disrupting gameplay](https://daily.dev/posts/microsoft-files-patent-for-ad-credit-system-to-show-ads-on-pc-and-xbox-without-disrupting-gameplay-bplkzp2wg) · GamesIndustry.biz · 1 upvotes · 0 comments - [EU approves EA buyout and Xbox trials ad-supported game streaming](https://daily.dev/posts/eu-approves-ea-buyout-and-xbox-trials-ad-supported-game-streaming-w3zaq1kkh) · Game Developer · 0 upvotes · 0 comments - [Home consoles face extinction as cloud and AI boom, BI research says](https://daily.dev/posts/home-consoles-face-extinction-as-cloud-and-ai-boom-bi-research-says-jw3r2lrvj) · The Next Web · 0 upvotes · 0 comments --- Tags: [#gaming](https://daily.dev/tags/gaming), [#xbox](https://daily.dev/tags/xbox), [#advertising](https://daily.dev/tags/advertising) [View this post on daily.dev](https://daily.dev/posts/why-xbox-s-console-ads-could-be-a-good-thing-for-gaming-opinion-czyqmnmph) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Why Xbox's console ads could be a good thing for gaming | Opinion","url":"https://daily.dev/posts/why-xbox-s-console-ads-could-be-a-good-thing-for-gaming-opinion-czyqmnmph","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/why-xbox-s-console-ads-could-be-a-good-thing-for-gaming-opinion-czyqmnmph"},"datePublished":"2026-08-21T11:02:46.786Z","dateModified":"2026-08-21T11:03:16.338Z","description":"An ad tech industry perspective argues that Xbox's new ad-supported game streaming test could lower the cost of access to gaming, similar to ad-supported tiers...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6ac126ec5e109d9d1c002203ccb3bf26?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6ac126ec5e109d9d1c002203ccb3bf26?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/why-xbox-s-console-ads-could-be-a-good-thing-for-gaming-opinion-czyqmnmph","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"gaming,xbox,advertising","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"Why Xbox's console ads could be a good thing for gaming | Opinion"}]} ```