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# Wishlist Velocity is KEY for SUCCESS!

**[Code Monkey](https://daily.dev/sources/codemonkeyunity)** · 1 min read · 3 upvotes · 0 comments

## Summary

Wishlist velocity, the rate of new wishlists gained in the two weeks leading up to Steam Next Fest, is discussed as a stronger predictor of a game's success on Steam than total wishlist count alone. Two games entering Next Fest with the same 5,000 wishlists can see very different visibility outcomes depending on how many wishlists they earned in that final stretch, with higher velocity translating into more algorithmic exposure and better results during the event.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.youtube.com/watch?v=0FTwWkzWlpE>

## Questions this post answers

### What is wishlist velocity on Steam and why does it matter for Steam Next Fest?

Wishlist velocity is the rate of new wishlists a game earns in the two weeks leading up to Steam Next Fest, and it is considered more predictive of success than the total wishlist count. Two games can both enter Next Fest with 5,000 wishlists, but the one that gained 3,000 of those in the final two weeks will receive noticeably more visibility than one that gained only 100 in that same window, because Steam's system rewards momentum.

_Developers timing a Steam Next Fest launch can find more marketing breakdowns like this on daily.dev._

### How many wishlists should a game have before entering Steam Next Fest?

Around 5,000 wishlists before entering Steam Next Fest is considered a good benchmark, though total wishlist count is described as an important factor rather than necessarily the most important one. Wishlist velocity in the two weeks prior can outweigh the total count in determining how much visibility a game receives during the event.

_Indie devs benchmarking wishlist goals before launch can keep tabs on marketing insights via daily.dev._

## Similar posts on daily.dev

- [Steam Wishlists By the Numbers: What Actually Gets Wishlisted](https://daily.dev/posts/steam-wishlists-by-the-numbers-what-actually-gets-wishlisted-ygwfgf9sn) · 80 LEVEL · 4 upvotes · 0 comments
- [Beyond the wishlist: A modern approach for predicting game success \| Opinion](https://daily.dev/posts/beyond-the-wishlist-a-modern-approach-for-predicting-game-success-opinion-nmihkgc5x) · GamesIndustry.biz · 1 upvotes · 0 comments

---

Tags: [#game-development](https://daily.dev/tags/game-development), [#marketing](https://daily.dev/tags/marketing), [#steam](https://daily.dev/tags/steam)

[View this post on daily.dev](https://daily.dev/posts/wishlist-velocity-is-key-for-success--lbwidxeis)

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