--- title: "WWDC26: Explore Retention Messaging in App Store Connect | Apple" url: https://daily.dev/posts/wwdc26-explore-retention-messaging-in-app-store-connect-apple-25djbqran source_url: https://www.youtube.com/watch?v=jPhMM2enfUE type: video:youtube source: "Apple Developer" published: 2026-06-08T21:25:25.135Z updated: 2026-06-08T21:26:08.116Z tags: ["apple"] reading_time: 15 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # WWDC26: Explore Retention Messaging in App Store Connect | Apple **[Apple Developer](https://daily.dev/sources/appledeveloper)** · 15 min read · 0 upvotes · 0 comments ## Summary Apple's WWDC26 session introduces Retention Messaging in App Store Connect, a feature that lets developers display value proposition messages and offers to subscribers who are about to cancel. It supports three views: message only, message with image, or message with offer. Subscriptions using Retention Messaging see an average save rate increase of +1.4 points, with promotional offer messages achieving up to +5.5 points. The session also covers real-time Retention Messaging, a server-to-server API that lets developers dynamically choose which message or offer to show each customer in real time, including a switch plan option. A comparison between the two approaches is provided to help developers choose the right fit, and sandbox testing requirements are explained. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Apple’s WWDC 2026 App Store changes let independent developers bundle subscriptions together](https://daily.dev/posts/apple-s-wwdc-2026-app-store-changes-let-independent-developers-bundle-subscriptions-together-ezshbofik) · The Next Web · 0 upvotes · 0 comments --- Tags: [#apple](https://daily.dev/tags/apple) [View this post on daily.dev](https://daily.dev/posts/wwdc26-explore-retention-messaging-in-app-store-connect-apple-25djbqran)