--- title: X tries wooing advertisers by letting them reuse... description: X has expanded its ad platform to support additional image and video aspect ratios, including 4:5 and 2:3 formats, allowing advertisers to reuse creative... canonical: https://daily.dev/posts/x-tries-wooing-advertisers-by-letting-them-reuse-creative-assets-from-other-platforms-u3xbua0uk twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: X tries wooing advertisers by letting them reuse creative assets from other platforms | daily.dev og:description: X has expanded its ad platform to support additional image and video aspect ratios, including 4:5 and 2:3 formats, allowing advertisers to reuse creative... og:url: https://daily.dev/posts/x-tries-wooing-advertisers-by-letting-them-reuse-creative-assets-from-other-platforms-u3xbua0uk og:image: https://api.daily.dev/og/posts/U3xBUA0uK.png og:image:alt: X tries wooing advertisers by letting them reuse creative assets from other platforms og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # X tries wooing advertisers by letting them reuse creative assets from other platforms **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments ## Summary X has expanded its ad platform to support additional image and video aspect ratios, including 4:5 and 2:3 formats, allowing advertisers to reuse creative assets from other social platforms without reformatting. The move is part of X's ongoing effort to revitalize its advertising business, which has remained below pre-Musk-acquisition revenue levels despite some recovery under former CEO Linda Yaccarino. xAI, which acquired X last year, framed the update as enabling faster testing, brand consistency, and broader reach. ## Full article daily.dev links to this article rather than hosting it. 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