--- title: Xbox Co-Creator Speaks on the Brand's Future at Microsoft description: Seamus Blackley, co-creator of Xbox, warns that Microsoft may be quietly phasing out Xbox as the company pivots toward its CoreAI division. Following the... canonical: https://daily.dev/posts/xbox-co-creator-speaks-on-the-brand-s-future-at-microsoft-8fszpzr6w twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Xbox Co-Creator Speaks on the Brand's Future at Microsoft | daily.dev og:description: Seamus Blackley, co-creator of Xbox, warns that Microsoft may be quietly phasing out Xbox as the company pivots toward its CoreAI division. Following the... og:url: https://daily.dev/posts/xbox-co-creator-speaks-on-the-brand-s-future-at-microsoft-8fszpzr6w og:image: https://api.daily.dev/og/posts/8fSZpZR6W.png og:image:alt: Xbox Co-Creator Speaks on the Brand's Future at Microsoft og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Xbox Co-Creator Speaks on the Brand's Future at Microsoft **[80 LEVEL](https://daily.dev/sources/80lv)** · 2 min read · 0 upvotes · 0 comments ## Summary Seamus Blackley, co-creator of Xbox, warns that Microsoft may be quietly phasing out Xbox as the company pivots toward its CoreAI division. Following the retirement of Gaming CEO Phil Spencer and his replacement by Asha Sharma — formerly of Microsoft's CoreAI unit — Blackley suggests Xbox is being 'sunsetted,' with Sharma's role likened to 'palliative care.' He also references Satya Nadella's view that AI will eventually subsume gaming and other business units. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Xbox's new boss could herald the changes the division needs \| Opinion](https://daily.dev/posts/xbox-s-new-boss-could-herald-the-changes-the-division-needs-opinion-llakopmk5) · GamesIndustry.biz · 0 upvotes · 0 comments - [Xbox chief Phil Spencer retires from Microsoft](https://daily.dev/posts/xbox-chief-phil-spencer-retires-from-microsoft-9vlpx2idl) · TechCentral · 0 upvotes · 0 comments - [Xbox announces business 'reset' amid reports of layoffs](https://daily.dev/posts/xbox-announces-business-reset-amid-reports-of-layoffs-foqtxbcca) · Game Developer · 0 upvotes · 0 comments - [Xbox announces leadership changes as it stops development of Gaming Copilot for console](https://daily.dev/posts/xbox-announces-leadership-changes-as-it-stops-development-of-gaming-copilot-for-console-bupcmf1vo) · GamesIndustry.biz · 2 upvotes · 1 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#microsoft](https://daily.dev/tags/microsoft), [#gaming](https://daily.dev/tags/gaming), [#xbox](https://daily.dev/tags/xbox) [View this post on daily.dev](https://daily.dev/posts/xbox-co-creator-speaks-on-the-brand-s-future-at-microsoft-8fszpzr6w) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Xbox Co-Creator Speaks on the Brand's Future at Microsoft","url":"https://daily.dev/posts/xbox-co-creator-speaks-on-the-brand-s-future-at-microsoft-8fszpzr6w","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/xbox-co-creator-speaks-on-the-brand-s-future-at-microsoft-8fszpzr6w"},"datePublished":"2026-02-24T06:30:49.867Z","dateModified":"2026-02-26T17:12:01.102Z","description":"Seamus Blackley, co-creator of Xbox, warns that Microsoft may be quietly phasing out Xbox as the company pivots toward its CoreAI division. 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