--- title: Xbox is testing ad-supported game streaming. Amazon is... description: Microsoft and Amazon announced new cloud gaming strategies on the same day, both signaling that the category has underperformed. Xbox is testing ad-supported... canonical: https://daily.dev/posts/xbox-is-testing-ad-supported-game-streaming-amazon-is-folding-luna-into-prime-video-both-admit-clo-fm0pmh98q twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Xbox is testing ad-supported game streaming. Amazon is folding Luna into Prime Video. Both admit cloud gaming has not worked yet. | daily.dev og:description: Microsoft and Amazon announced new cloud gaming strategies on the same day, both signaling that the category has underperformed. Xbox is testing ad-supported... og:url: https://daily.dev/posts/xbox-is-testing-ad-supported-game-streaming-amazon-is-folding-luna-into-prime-video-both-admit-clo-fm0pmh98q og:image: https://api.daily.dev/og/posts/fm0PmH98Q.png og:image:alt: Xbox is testing ad-supported game streaming. Amazon is folding Luna into Prime Video. Both admit cloud gaming has not worked yet. og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Xbox is testing ad-supported game streaming. Amazon is folding Luna into Prime Video. Both admit cloud gaming has not worked yet. **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary Microsoft and Amazon announced new cloud gaming strategies on the same day, both signaling that the category has underperformed. Xbox is testing ad-supported game streaming through its Insider Programme, offering one-hour sessions for games users already own in exchange for watching ads. Amazon is integrating Luna into Prime Video as a Games tab for all Prime subscribers, hoping to reach casual players through an existing platform they already use. Both pivots acknowledge years of low adoption. Cloud gaming's core challenge — latency over inconsistent internet connections — remains unsolved, and the business model changes don't address the underlying physics. Xbox CEO Asha Sharma has also cut subscription prices, announced a next-gen console for 2027, and laid off 20% of the division. Amazon is explicitly not targeting core gamers, instead aiming at casual players who want to try titles without owning a console — the same bet Google made with Stadia before shutting it down in 2023. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#gaming](https://daily.dev/tags/gaming), [#xbox](https://daily.dev/tags/xbox) [View this post on daily.dev](https://daily.dev/posts/xbox-is-testing-ad-supported-game-streaming-amazon-is-folding-luna-into-prime-video-both-admit-clo-fm0pmh98q) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Xbox is testing ad-supported game streaming. 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