--- title: Xbox to focus on "efficiency and affordability alongside... description: Xbox boss Asha Sharma says the next-generation console, codenamed Project Helix, will prioritize efficiency and affordability alongside performance due to... canonical: https://daily.dev/posts/xbox-to-focus-on-efficiency-and-affordability-alongside-performance-for-next-gen-console-amid-risi-gjvjdjodg twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Xbox to focus on "efficiency and affordability alongside performance" for next-gen console amid rising hardware costs and innovations in AI | daily.dev og:description: Xbox boss Asha Sharma says the next-generation console, codenamed Project Helix, will prioritize efficiency and affordability alongside performance due to... og:url: https://daily.dev/posts/xbox-to-focus-on-efficiency-and-affordability-alongside-performance-for-next-gen-console-amid-risi-gjvjdjodg og:image: https://api.daily.dev/og/posts/GJvjdJOdg.png og:image:alt: Xbox to focus on "efficiency and affordability alongside performance" for next-gen console amid rising hardware costs and innovations in AI og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Xbox to focus on "efficiency and affordability alongside performance" for next-gen console amid rising hardware costs and innovations in AI **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 3 min read · 0 upvotes · 0 comments ## Summary Xbox boss Asha Sharma says the next-generation console, codenamed Project Helix, will prioritize efficiency and affordability alongside performance due to rising hardware and component costs. She discussed hardware efficiency in storage and memory use, price per unit, and components, while declining to confirm whether the console will include a disc drive. Sharma reiterated Xbox has "no tolerance for bad AI" and won't flood its ecosystem with "soulless AI slop," with chief content officer Matt Booty adding that teams can use AI for things like writing code or bug-checking, but games remain "art crafted by humans." Sharma also briefly touched on the company's recent restructuring, including layoffs of 3,200 employees (20% of Xbox) and divesting five internal studios. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Xbox boss: Memory crisis could impact next-gen hardware pricing](https://daily.dev/posts/xbox-boss-memory-crisis-could-impact-next-gen-hardware-pricing-edcczseo8) · Game Developer · 0 upvotes · 0 comments - [Xbox boss warns "memory costs will impact pricing, will impact availability" when it comes to Project Helix](https://daily.dev/posts/xbox-boss-warns-memory-costs-will-impact-pricing-will-impact-availability-when-it-comes-to-projec-psla3gvlm) · GamesIndustry.biz · 1 upvotes · 1 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#microsoft](https://daily.dev/tags/microsoft), [#gaming](https://daily.dev/tags/gaming), [#xbox](https://daily.dev/tags/xbox) [View this post on daily.dev](https://daily.dev/posts/xbox-to-focus-on-efficiency-and-affordability-alongside-performance-for-next-gen-console-amid-risi-gjvjdjodg) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Xbox to focus on \"efficiency and affordability alongside performance\" for next-gen console amid rising hardware costs and innovations in AI","url":"https://daily.dev/posts/xbox-to-focus-on-efficiency-and-affordability-alongside-performance-for-next-gen-console-amid-risi-gjvjdjodg","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/xbox-to-focus-on-efficiency-and-affordability-alongside-performance-for-next-gen-console-amid-risi-gjvjdjodg"},"datePublished":"2026-08-27T07:56:20.453Z","dateModified":"2026-08-27T07:56:38.923Z","description":"Xbox boss Asha Sharma says the next-generation console, codenamed Project Helix, will prioritize efficiency and affordability alongside performance due to...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/bc95319429c1fa366217630414ce2dd1?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/bc95319429c1fa366217630414ce2dd1?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/xbox-to-focus-on-efficiency-and-affordability-alongside-performance-for-next-gen-console-amid-risi-gjvjdjodg","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ai,microsoft,gaming,xbox","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"Xbox to focus on \"efficiency and affordability alongside performance\" for next-gen console amid rising hardware costs and innovations in AI"}]} ```