Components Will Kill Pages

Traditional web navigation is being disrupted by AI chat interfaces that bypass websites entirely. The argument is that brands should invest in reusable UI components representable as JSON so AI applications can render them inline within chat responses, preserving brand identity without redirecting users. Libraries like json-render and Cloudflare's Kumo component library are cited as early examples enabling generative UI within AI chat contexts. The prediction is that AI will replace page-based navigation within five years, making component-first design a strategic priority now.