---
title: "Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry"
url: https://daily.dev/posts/xreal-google-s-smartglasses-partner-thinks-it-has-finally-mastered-this-notoriously-tricky-industr-ty7fgmcg7
source_url: https://techcrunch.com/2026/05/24/xreal-googles-smartglasses-partner-thinks-it-has-finally-mastered-this-notoriously-tricky-industry
type: article
source: "TechCrunch"
published: 2026-05-24T19:01:23.257Z
updated: 2026-05-24T19:01:50.014Z
tags: ["google", "ar"]
reading_time: 4
upvotes: 3
comments: 0
language: en
---

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# Xreal, Google’s smartglasses partner, thinks it has finally mastered this notoriously tricky industry

**[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 3 upvotes · 0 comments

## Summary

Chi Xu, founder and CEO of Xreal, believes the smart glasses industry is finally reaching an inflection point after years of losses and failed products. At Google I/O, Xreal showcased Project Aura — wired XR glasses with OLED displays powered by a pocket-sized 'puck' computer. Features include an immersive Google Maps app, VR YouTube, hand-tracked painting, and games. Currently available only to developers, Aura is set for a commercial launch later in 2026. Xreal is also working toward an IPO and expects to break even next year as it improves gross margins and cuts marketing costs.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/05/24/xreal-googles-smartglasses-partner-thinks-it-has-finally-mastered-this-notoriously-tricky-industry>

---

Tags: [#google](https://daily.dev/tags/google), [#ar](https://daily.dev/tags/ar)

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