---
title: "You are falling behind because you haven’t fed the insincerity machine in the last 5 minutes"
url: https://daily.dev/posts/you-are-falling-behind-because-you-haven-t-fed-the-insincerity-machine-in-the-last-5-minutes-anypsonlt
source_url: https://christianheilmann.com/2026/03/28/you-are-falling-behind-because-you-havent-fed-the-insincerity-machine-in-the-last-5-minutes/
type: article
source: "Christian Heilmann"
published: 2026-03-28T18:11:47.346Z
updated: 2026-03-28T18:12:12.478Z
tags: ["automation", "social-media", "devrel"]
reading_time: 4
upvotes: 5
comments: 1
language: en
---

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# You are falling behind because you haven’t fed the insincerity machine in the last 5 minutes

**[Christian Heilmann](https://daily.dev/sources/christianheilmann)** · 4 min read · 5 upvotes · 1 comments

## Summary

A developer relations professional reflects on the rise of AI-powered social media automation tools that mimic a person's voice to post and comment on their behalf. The author argues this strips away the human and social elements that made social media valuable, drawing on personal experience running a 200k+ newsletter and podcast. The post criticizes the trend of using AI to manufacture a social presence, comparing it to sending a body double to public appearances, and urges people to only show up online when they genuinely can.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://christianheilmann.com/2026/03/28/you-are-falling-behind-because-you-havent-fed-the-insincerity-machine-in-the-last-5-minutes/>

## Community discussion

Top comments from developers on daily.dev.

**@petermrozek** · 0 upvotes

> This basically answers the question "How do people post so frequently, comment so frequently and do so much, while still having a regular schedule of work?". They don't - that's the answer. 😁  Social media is not about being present and voicing your opinion anymore. It's a numbers game.

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---

Tags: [#automation](https://daily.dev/tags/automation), [#social-media](https://daily.dev/tags/social-media), [#devrel](https://daily.dev/tags/devrel)

[View this post on daily.dev](https://daily.dev/posts/you-are-falling-behind-because-you-haven-t-fed-the-insincerity-machine-in-the-last-5-minutes-anypsonlt)