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# "You cannot think of game development without thinking about AI" – Ex-NCSoft president Songyee Yoon on investing in the AI future

**[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 10 min read · 0 upvotes · 0 comments

## Summary

Songyee Yoon, former NCSoft president with an MIT AI doctorate, shares her perspective on AI's role in game development and her work at venture capital firm Principal Venture Partners. She describes how NCSoft used AI across operations from player churn prediction to NPC dialogue, and explains her thesis for investing in AI-native companies. Yoon acknowledges the current AI bubble, warning that only a few generational winners will emerge. She advocates for legal protections for artists, transparency in AI training data, and treating AI as a productivity tool rather than a replacement for human creativity. Gaming, she argues, has historically been a laboratory for innovation and will continue leading AI adoption.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.gamesindustry.biz/you-cannot-think-of-game-development-without-thinking-about-ai-ex-ncsoft-president-songyee-yoon-on-investing-in-the-ai-future>

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Tags: [#ai](https://daily.dev/tags/ai), [#game-development](https://daily.dev/tags/game-development), [#venture-capital](https://daily.dev/tags/venture-capital), [#ethical-ai](https://daily.dev/tags/ethical-ai)

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