Your AI Product Will Fail Unless You Can Explain It - Veronica Hylak, Hey AI

A three-part framework for pitching AI products clearly: start with the customer's pain point (the 'wound'), make the product instantly understandable using relatable analogies, and show a concrete before-and-after transformation. Jargon-heavy pitches like 'agentic orchestration platform' fail because buyers can't picture the value. Instead, open with the human moment, tie the product to a story people already know, and replace abstract claims with vivid mental images. The products with the clearest stories get funded and bought; great tech nobody understands dies quietly.