--- title: Your Blog Isn’t Dead. Search Is, and Small Sites Lost... description: An independent site owner's experience of losing 95% of Google traffic during a core update frames a broader argument: search traffic collapse isn't audience... canonical: https://daily.dev/posts/your-blog-isn-t-dead-search-is-and-small-sites-lost-60-while-big-ones-lost-22--vjxkoyasz twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Your Blog Isn’t Dead. Search Is, and Small Sites Lost 60% While Big Ones Lost 22%. | daily.dev og:description: An independent site owner's experience of losing 95% of Google traffic during a core update frames a broader argument: search traffic collapse isn't audience... og:url: https://daily.dev/posts/your-blog-isn-t-dead-search-is-and-small-sites-lost-60-while-big-ones-lost-22--vjxkoyasz og:image: https://api.daily.dev/og/posts/VjxkoYAsz.png og:image:alt: Your Blog Isn’t Dead. Search Is, and Small Sites Lost 60% While Big Ones Lost 22%. og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Your Blog Isn’t Dead. Search Is, and Small Sites Lost 60% While Big Ones Lost 22%. **[Noor Mohammad](https://daily.dev/sources/ew9hy5zthevyyefagop4g)** · [@noormohammad](https://daily.dev/noormohammad) · 1 min read · 0 upvotes · 1 comments ## Summary An independent site owner's experience of losing 95% of Google traffic during a core update frames a broader argument: search traffic collapse isn't audience migration to other platforms, it's disappearance. Chartbeat data across thousands of publisher sites (Dec 2024 to Dec 2025) shows small sites lost 60% of traffic while large sites lost only 22%, suggesting consolidation toward big publishers rather than an even market-wide decline. ## Content 9 March 2024: Gisele Navarro watched HouseFresh go from ~4,000 daily Google visitors to ~200 as the core update rolled out. The site reviewed air purifiers by actually buying and testing them — in a category full of affiliate roundups by people who'd touched nothing. The reframe: she didn't lose those readers _to_ another platform. They didn't go anywhere. **The road that used to bring them stopped existing.** "Go where the audience is" assumes the audience moved. Chartbeat, thousands of publisher sites, Dec 2024→Dec 2025: **small sites -60%, large sites -22%.** The loss scaled inversely with existing size — that's a consolidation event, not a market shift. Every figure attributed to who measured it and on what. 🔗 [https://medium.com/@thebuildersplaybook/your-blog-isnt-dead-search-is-and-small-sites-lost-60-while-big-ones-lost-22-666c1189918a](https://medium.com/@thebuildersplaybook/your-blog-isnt-dead-search-is-and-small-sites-lost-60-while-big-ones-lost-22-666c1189918a) ## Community discussion Top comments from developers on daily.dev. **@noormohammad** · 0 upvotes > The 60/22 split is the number worth sitting with if you're running a side project with a blog attached — the strategy advice written for large publishers doesn't transfer, because they took a materially different hit. > > Genuine question for anyone here with a technical blog or docs site: has organic search held up for you, or did it fall off a cliff at a specific update? Trying to work out whether dev-focused content behaved differently to consumer content. ## Similar posts on daily.dev - [Tech Publications Lost 58% of Google Traffic Since 2024](https://daily.dev/posts/tech-publications-lost-58-of-google-traffic-since-2024-wjtfkmfcp) · Hacker News · 1 upvotes · 0 comments - [Programmatic SEO in 2026: What Still Works After March](https://daily.dev/posts/programmatic-seo-in-2026-what-still-works-after-march-zwpwsh3ez) · Alex CloudStar · 0 upvotes · 0 comments - [Google's AI search overhaul is bad news for the open web](https://daily.dev/posts/google-s-ai-search-overhaul-is-bad-news-for-the-open-web-dxko4m8si) · The Next Web · 0 upvotes · 0 comments --- Tags: [#seo](https://daily.dev/tags/seo) [View this post on daily.dev](https://daily.dev/posts/your-blog-isn-t-dead-search-is-and-small-sites-lost-60-while-big-ones-lost-22--vjxkoyasz) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"DiscussionForumPosting","mainEntityOfPage":"https://daily.dev/posts/your-blog-isn-t-dead-search-is-and-small-sites-lost-60-while-big-ones-lost-22--vjxkoyasz","headline":"Your Blog Isn’t Dead. 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