--- title: Your product has a new user. It’s not human. | daily.dev description: As AI agents increasingly interact with software on behalf of humans via protocols like MCP (Model Context Protocol), the traditional concept of an ICP (human... canonical: https://daily.dev/posts/your-product-has-a-new-user-it-s-not-human--x3ikoxub8 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Your product has a new user. It’s not human. | daily.dev og:description: As AI agents increasingly interact with software on behalf of humans via protocols like MCP (Model Context Protocol), the traditional concept of an ICP (human... og:url: https://daily.dev/posts/your-product-has-a-new-user-it-s-not-human--x3ikoxub8 og:image: https://api.daily.dev/og/posts/X3IkOXuB8.png og:image:alt: Your product has a new user. It’s not human. og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Your product has a new user. It’s not human. **[Elena's Growth Scoop](https://daily.dev/sources/elenaverna)** · 9 min read · 2 upvotes · 0 comments ## Summary As AI agents increasingly interact with software on behalf of humans via protocols like MCP (Model Context Protocol), the traditional concept of an ICP (human user) is being disrupted. Products that relied on UI polish, onboarding flows, and user habituation for stickiness may find those moats evaporate — agents evaluate purely on output quality, reliability, and structured accessibility. Companies need to expose their products via MCP or equivalent interfaces, prioritize clean documentation and predictable outputs over UI, and rethink distribution as 'making it easy for agents to find you' rather than funneling humans through conversion flows. The market will likely split: some products become invisible infrastructure powering agent workflows, while others double down on genuinely lovable human experiences. Most B2B software will fall into the former category. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [AI is upending the SaaS game](https://daily.dev/posts/ai-is-upending-the-saas-game-urilamb2q) · InfoWorld · 0 upvotes · 0 comments - [AI Agents Are Growing an Infrastructure Layer](https://daily.dev/posts/ai-agents-are-growing-an-infrastructure-layer-jk8bjcch7) · Medium · 0 upvotes · 0 comments - [Bridging the Gap - How We Made AI Agents 10x Developers in Our Organization](https://daily.dev/posts/bridging-the-gap---how-we-made-ai-agents-10x-developers-in-our-organization-9xldqiaaq) · DEV · 4 upvotes · 0 comments - [Investors spill what they aren’t looking for anymore in AI SaaS companies](https://daily.dev/posts/investors-spill-what-they-aren-t-looking-for-anymore-in-ai-saas-companies-kqac75ia4) · TechCrunch · 2 upvotes · 0 comments --- Tags: [#ai-agents](https://daily.dev/tags/ai-agents), [#product-management](https://daily.dev/tags/product-management), [#mcp](https://daily.dev/tags/mcp) [View this post on daily.dev](https://daily.dev/posts/your-product-has-a-new-user-it-s-not-human--x3ikoxub8) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Your product has a new user. 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