--- title: YouTube starts funding shows directly to keep creators... description: YouTube is reportedly offering top creators multi-million-dollar packages, including direct show financing, shares of platform-wide brand deals, and upfront... canonical: https://daily.dev/posts/youtube-starts-funding-shows-directly-to-keep-creators-from-licensing-to-netflix-ln8xlszry twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: YouTube starts funding shows directly to keep creators from licensing to Netflix | daily.dev og:description: YouTube is reportedly offering top creators multi-million-dollar packages, including direct show financing, shares of platform-wide brand deals, and upfront... og:url: https://daily.dev/posts/youtube-starts-funding-shows-directly-to-keep-creators-from-licensing-to-netflix-ln8xlszry og:image: https://api.daily.dev/og/posts/Ln8XlsZrY.png og:image:alt: YouTube starts funding shows directly to keep creators from licensing to Netflix og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # YouTube starts funding shows directly to keep creators from licensing to Netflix **[The Next Web](https://daily.dev/sources/tnw)** · 4 min read · 0 upvotes · 0 comments ## Summary YouTube is reportedly offering top creators multi-million-dollar packages, including direct show financing, shares of platform-wide brand deals, and upfront cash, to secure exclusivity windows and keep them from licensing content to Netflix. Netflix has been signing non-exclusive licensing deals with creators like Ms. Rachel, Mark Rober, and the Sidemen, letting them keep their YouTube channel and income while Netflix pays to carry the content. Creators who take Netflix deals risk losing YouTube marketing support and event access. Neither company has confirmed terms, and the shift marks a departure from YouTube's traditional ad-revenue-split model toward studio-style capital allocation among top creators. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Netflix in talks to license video podcasts from iHeartMedia, report says](https://daily.dev/posts/netflix-in-talks-to-license-video-podcasts-from-iheartmedia-report-says-odibqld64) · TechCrunch · 0 upvotes · 0 comments - [Spotify and Netflix sign Jay Shetty in $100M podcast deal](https://daily.dev/posts/spotify-and-netflix-sign-jay-shetty-in-100m-podcast-deal-fcekggnlg) · The Next Web · 1 upvotes · 0 comments --- Tags: [#netflix](https://daily.dev/tags/netflix), [#creator-economy](https://daily.dev/tags/creator-economy) [View this post on daily.dev](https://daily.dev/posts/youtube-starts-funding-shows-directly-to-keep-creators-from-licensing-to-netflix-ln8xlszry) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"YouTube starts funding shows directly to keep creators from licensing to Netflix","url":"https://daily.dev/posts/youtube-starts-funding-shows-directly-to-keep-creators-from-licensing-to-netflix-ln8xlszry","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/youtube-starts-funding-shows-directly-to-keep-creators-from-licensing-to-netflix-ln8xlszry"},"datePublished":"2026-08-20T10:09:34.391Z","dateModified":"2026-09-13T18:32:23.493Z","description":"YouTube is reportedly offering top creators multi-million-dollar packages, including direct show financing, shares of platform-wide brand deals, and upfront...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a71a0c48f9674a8d6afb2bd80e95d167?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a71a0c48f9674a8d6afb2bd80e95d167?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/youtube-starts-funding-shows-directly-to-keep-creators-from-licensing-to-netflix-ln8xlszry","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"netflix,creator-economy","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"YouTube starts funding shows directly to keep creators from licensing to Netflix"}]} ```