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# YouTube surpasses Disney, Paramount, WBD in 2025 ad revenue

**[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 1 upvotes · 0 comments

## Summary

YouTube generated $40.4 billion in ad revenue in 2025, surpassing the combined ad revenue of Disney, NBC, Paramount, and Warner Bros. Discovery ($37.8 billion). This marks a reversal from 2024, when YouTube's $36.1 billion trailed the studios' collective $41.8 billion. YouTube's total revenue hit $60 billion when including subscriptions, exceeding Netflix's $45.2 billion. The shift reflects changing content consumption habits and advertiser strategies favoring platforms where younger audiences spend time. Meta still leads in ad revenue at $196.2 billion. YouTube also announced an expansion of its AI deepfake detection technology to politicians, government officials, and journalists.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/03/10/youtube-surpasses-disney-paramount-wbd-in-2025-ad-revenue/>

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