YouTube reports that viewers watch over 2 billion hours of YouTube Shorts on TVs each month, highlighting the living room as the platform's fastest-growing screen. Despite short-form video being designed for mobile, audiences are increasingly watching vertical content on big screens. YouTube has adapted the TV experience by showing comments beside the video. The trend extends to podcasts, with 700 million hours of podcast content watched monthly on living room devices in 2025, up from 400 million in 2024. Netflix is also investing in video podcasts through deals with iHeartMedia, Barstool Sports, and Spotify.
28 Impressions