A Sea of Remnants studio visit offers a rare glimpse inside NetEase

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NetEase's Joker Studio is developing Sea of Remnants, a pirate-themed free-to-play RPG with gacha mechanics, following their success with Identity V. The game represents China's evolved approach to free-to-play monetization, extending beyond in-game purchases to physical merchandise, blind boxes, brand collaborations, and real-world events. The studio operates from NetEase's massive 10,000-employee campus in Hangzhou, where the company's multi-industry presence spans gaming, e-commerce, and AI. While NetEase Game Labs is credited, the team states no AI was used in development. The game aims for global appeal with international artist collaborations and character designs that blend historical pirate aesthetics with modern trends.

10m read timeFrom gamesindustry.biz
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Pirate adventureInvestment beyond the gameThe question of AI
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