Unity and Stripe partnered to help game developers move beyond native app stores for in-game commerce. Recent policy changes allow third-party payment processing, offering developers 20% better margins, direct player relationships, and more monetization flexibility. The partnership provides a unified integration layer abstracting payment complexity, cross-platform entitlements, player segmentation, and standardized data across multiple providers. Key challenges include maintaining conversion rates when moving to web flows, managing compliance and fraud, and handling technical debt from multiple SDKs. Studios are encouraged to start small, test specific segments or markets, and iterate based on player behavior rather than attempting full migration immediately.