Tim Sweeney spoke in defense of smaller studios, arguing that access to AI tools is essential for their survival in an increasingly competitive market.

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Epic Games CEO Tim Sweeney publicly criticized Valve's AI disclosure policy on Steam, arguing it unfairly burdens developers — especially smaller studios — by requiring them to label their games with an AI tag that invites community backlash. Sweeney contends that AI tools are essential equalizers for indie developers competing against well-funded studios, and that forcing disclosure effectively penalizes developers for using productivity-enhancing tools. He warns that denying smaller teams access to AI could drive them out of business entirely.

Epic CEO Criticizes Valve's AI Disclosure Policy for Steam

In that case, they can go sell on the Epic Games Store!!!.. Oh wait…

I don’t think folks should be forced to disclose their use of AI. I don’t force a baker to tell me what oven he used to cook the bread. I just choose whether to get the bread based on my own opinion, not someone else’s rules.

I think the real question is whether players deserve transparency. using AI isn’t inherently a bad thing, but labeling it lets people make informed decisions without assuming every AI-assisted game is low quality~

I don’t hate his opinion. But I don’t get why he has it.

More transparency is usually better for consumer rights. That said, why would this CEO care about small creators, anyway? Well, the answer is: he does not. He just cares about what’s best for his big corpo shit.