"How dare we use something like that on someone's dream?" – Why generative AI artwork is a no-go for The Scroll of Taiwu

ConchShip Games, developers of the wuxia RPG The Scroll of Taiwu, have firmly rejected generative AI for game artwork as the title finally launches in English after nearly eight years in Early Access. The developers argue that AI-generated content is mere duplication, not creation, and that using it would betray the trust built with players over seven years. They also share insights on targeting the Chinese market — emphasizing story, culture, and community engagement across platforms like Bilibili, Baidu Tieba, and WeChat — and note that small-to-mid-size studios are a growing trend in China's rapidly expanding PC games market.