Playrix’s Aleksandr Bajev breaks down how the top studio leverages Unity Ads powered by Unity Vector to grow their game Township. Learn how Playrix uses Unity’s complementary D7 and D28 IAP ROAS campaigns to find and acquire players who are looking to invest in the games they love. 

🔗 Start scaling with the right players for your game with Unity Vector: https://unity.com/products/unity-ads/vector 

[00:00] Introduction
[00:12] Driving significant scale with Unity Vector
[00:59] The impact of Unity’s D28 IAP ROAS optimizer
[02:00] Accelerating growth with D7 and D28 IAP ROAS campaigns
[02:53] Deepening a strategic partnership with Unity 

#Unity #UnityVector #Playrix

The Unity Blog offers insights, tutorials, and updates on Unity, a popular game engine used for building interactive experiences across various platforms. Covering topics such as game development, virtual reality, and augmented reality, the blog provides resources for game developers and creators. Developers can learn how to use Unity's features, tools, and APIs to build immersive games, simulations, and interactive experiences.

Unity

Playrix shares their experience using Unity Ads' D28 IAP ROAS optimizer (Vector) to grow their mobile game Township. After adopting Unity's full marketing suite, they saw significant scaling improvements, particularly on Google Play/Android where Unity became a top channel. The D28 optimization delivered better user retention and higher long-term revenue per install despite higher CPIs, allowing them to scale spend beyond what D7 optimization alone achieved.

How Playrix is growing Township with Unity Ads’ D28 IAP ROAS optimizer