Mattel acquired full ownership of mobile game studio Mattel163 from NetEase for $159 million, valuing the studio at $318 million. The studio has developed popular mobile games like Uno! and Phase 10, accumulating over 550 million downloads and 20 million monthly active users. Mattel plans to expand its mobile games output and integrate the studio's development and publishing expertise to extend its iconic brands into the digital gaming space.
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