A technical founder shares lessons from their first year doing B2B sales, covering why high-touch sales beats pure marketing for early-stage startups, how to identify ideal customers, understanding sales funnels with real conversion metrics (487 LinkedIn requests → 2 paid clients), lead generation strategies focusing on LinkedIn over cold email, and practical advice on conducting sales calls. The author emphasizes that direct customer interaction provides the fastest feedback loop for product development, despite being uncomfortable for technical founders.
Table of contents
Why do I even need to do sales?Who’s my ideal customer?What’s a sales funnel?How to get leads?How to do calls?Sales is a real-world feedback loop.807 Impressions