Netflix co-CEO Greg Peters announced cloud-based gaming as a major priority for 2026, though the company is still in early rollout stages. Currently, about a third of Netflix members have access to TV-based games, with party games like Boggle and Pictionary showing strong uptake (10% reach among eligible members). Peters emphasized the potential for games to extend audience engagement and create synergies between interactive and non-interactive content, while acknowledging significant work remains. This comes as Netflix pursues its $82.7 billion acquisition of Warner Bros. Discovery's games division.
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