Roblox has introduced a policy banning "reward-driven media feeds" from games available in its Kids and Select categories. Games combining a media feed (short-form video, image feeds, or story-style content) with autoplay, autoscroll, infinite scroll, or continuous replay loops, plus rewards tied to ongoing viewing, will be removed unless redesigned to comply. The policy does not affect Rewarded Video Ads since those require active user initiation and have rate limits. This follows the takedown of pet-collecting game Steal an Egg, which had players watch a continuous content feed on a virtual treadmill for rewards. It also comes amid a US Senate Judiciary Subcommittee investigation into Roblox over child safety concerns, and after Roblox open-sourced three AI safety models via ROOST.
Questions this post answers
What is Roblox's new policy on reward-driven media feeds in Kids and Select games?
Roblox now restricts games in its Kids and Select categories that combine a media feed (short-form videos, image feeds, or social media-style stories) with autoplay, continuous replay loop, infinite scroll, or autoscroll, plus reward mechanics requiring or implying ongoing viewing. Games violating this will be removed from Kids and Select unless the mechanic is redesigned, and the Engaged Player criteria will not reset after adjustment. daily.dev tracks platform policy shifts like this for developers building on Roblox.
Does Roblox's reward-driven media feed policy affect Rewarded Video Ads?
No, Rewarded Video Ads are exempt from the policy because a user must actively initiate the ad, and rate limits apply to how many a user can watch, distinguishing them from autoplay or infinite scroll feeds tied to rewards. This exemption lets standard ad monetization continue while banning doomscroll-style reward loops in Kids and Select games. Roblox developers weighing monetization options can follow policy nuances like this on daily.dev.
Why was the Roblox game Steal an Egg taken offline?
Steal an Egg, a pet-collecting simulator, was removed from Roblox for including a mechanic that encouraged players to watch a continuous content feed while running on a virtual treadmill to earn rewards. This doomscrolling-style design directly prompted Roblox's new restrictions on reward-driven media feeds in Kids and Select games. daily.dev helps developers stay ahead of enforcement actions shaping what mechanics survive on Roblox.