When to Launch Your Steam Page? The PERFECT Timing!

Guidance on the optimal timing for launching a Steam 'Coming Soon' page for indie game developers. The key is to avoid launching too early (gray box prototype) or too late (fully polished game). Three criteria should be met first: the game concept is finalized and won't change, the visual style is established and distinctive, and enough varied environments/biomes exist to produce at least five visually different screenshots. Importantly, those screenshots don't need functional game logic behind them — pure visuals are sufficient for a coming soon page since no one plays the game at that stage.